Sometimes, out of all the press releases that find their way into my inbox one or two will yeild a reward. Dad Rocks! was a bit of a hard sell, what with the cheeky name and all. The man behind the band is Snævar Njáll Albertsson, lead singer for the Danish band Mimas. I was ready to pass the song by…it’s got a charming enough single take video that ends in a bunch of kids dancing (call me a grump…points off for that), but the moment the loose drumbeat and horn snuck in my heart melted a bit. The echoed piano toward the end only boosted the atmosphere and enhanced the Why? vibe. I’ve listened to the song a few times now and it only grows on you.
Plus if I didn’t post the video, how could I find an excuse to show you this wonderful promo still:
Is the space get up a sly reference to Mimas’s early name Astronaut? Is Snævar eating a taco or a hot dog? I’m guessing hot dog, since in my experience Icelanders do love their pylsur. *
‘Nothing Keeps Up’ is from the forthcoming Digital Age EP, which features a pretty nifty hand-made digipack with a pop-up inside.
DAD ROCKS! – NOTHING KEEPS UPDigital Age EP will be released August 16, 2010 via Big Scary Monsters. You can pre-order a hard copy from the label or get it digitally now from iTunes.
* Editors Note: Though Mimas is a Danish band, Snævar hails from Iceland. **
** I love editors notes.
